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International business. (2nd ed.)

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International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website.

The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts.

A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees

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Product Details
Pearson Prentice Hall
1405871490 / 9781405871495
Ebook
658.049
06/05/2004
English
432 pages