An unprecedented election: media, communication, and the electorate in the 2016 campaign

Written by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign.

- Provides detailed coverage of the most salient issues in the 2016 campaign from multiple perspectives and frames of reference

- Presents contributions from top scholars in political communication representing the very best doctoral programs in the field, including numerous past presidents of the National Communication Association's political communication division

- Includes all-original, multi-methodological, quantitative and qualitative research, giving readers a fuller understanding of the trends in and effects and content of political communication in the election