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Golden arches east : McDonald's in East Asia (2nd ed)

Watson, James L.(Edited by)
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For the second edition of this work, James Watson has added a new chapter on "McDonald's as Political Target," as well as reflections on the dark side of globalism.

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Product Details
Stanford University Press
0804749892 / 9780804749893
Paperback / softback
13/03/2006
United States
English
xvi, 256 p.
22 cm
general /academic/professional/technical Learn More
Previous ed.: 1997.