E-STRATEGY

Electronic commerce is bringing radical change to all areas of business - from retailing and the service sectors to manufacturing.

All organizations are having to re-evaluate their products and services while remaining alert to the commercial and cultural issues involved in conducting electronic trade internationally.

This manual provides practical guidance on how to manage the effects of e-commerce on the organization, management functions and business processes.

There are real-life case studies and personal interviews from top executives from Dell, Mazda Cars, Eagle Star Direct, Kodak, H&R Johnson, RS Components, Safeway, Trefpunt and other e-businesses.