Public relations writing and media techniques (Seventh edition. Pearson new international edition)

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available.

With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences.

Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.

The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students.

This text also serves as an invaluable resource for public relations practitioners in the field.