The Financial Times guide to business start up 2010

British entrepreneurs are optimistic despite the current downturn, new research reveals.

A nationwide survey commissioned by Nectar Business shows that 38% of under 34s and 23% of all adults have ambitions to set up on their own.' Startups.co.uk 3rd March 2009 Starting your own business can be a daunting task especially during a recession. However, media coverage suggests that the credit crunch could also provide the ideal opportunity for budding entrepreneurs to start their own business. Indeed, when the last recession struck in the early 1990s, several thousand people who had been made redundant decided to go it alone.

If you're looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up' on your shelf. It is the only small business guide to be updated annually, making it the most up-to-date resource and reference for anybody serious about making their business a successful one. The FT Guide to Business Start Up, is the essential start up guide. It covers everything you need to know, taking you quickly and simply through finance, tax and law and guiding you through the minefields of recruiting, premises, marketing, sales, pricing, people management and everything else an entrepreneur has to tackle to succeed.

You can rely on it to be bang up-to-date, taking into account all the latest Budget changes and covering all bases thoroughly.