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The competitive advantage of emerging market multinationals

By: Fleury, Afonso(Edited by) Fleury, Maria Tereza Leme(Edited by) Ramamurti, Ravi (Northeastern University, Boston)(Edited by) Williamson, Peter J. (Judge Business School, Cambridge)(Edited by)

1107659418 / 9781107659414
Paperback
338.8891724
04/04/2013
Stock expected by 16/04/2020
England
250 pages : illustrations (black and white)
Professional & Vocational  Learn More

Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world.

Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally.

Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance.

The authors of this book shine new light on the rise of the EMNEs and how they have built a competitive advantage through innovation, novel configurations of their international value chains and the acquisition of companies overseas.

Any manager, policy maker or researcher who wishes to understand the emergence of this new breed of multinational will find this book an invaluable resource.

BIC:

KJD Business innovation, KJH Entrepreneurship, KJK International business, KJVG Multinationals

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