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Image for Electronic Business

Electronic Business

Wirtz, Bernd W.
See all formats and editions

Electronic Business ist ein wesentlicher Erfolgs- und Wettbewerbsfaktor fur Unternehmen aus den verschiedensten Branchen.

Vor diesem Hintergrund behandelt das Buch die Grundlagen, Entwicklungsmoglichkeiten und Geschaftsmodelle.

Neben operativen Managementthemen werden auch spezifische Wettbewerbsstrategien und Erlosmodelle dargestellt.

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£44.99
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Product Details
Springer Gabler
3834942391 / 9783834942395
Hardback
03/06/2013
168 x 240 mm, 0 grams
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