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Image for Medien- und Internetmanagement

Medien- und Internetmanagement (11., überarbeitete und erweiterte Aufl. 2023)

Wirtz, Bernd W.
See all formats and editions

Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt.

Dieses Buch behandelt das Medienmanagement für die elektronischen und printbasierten Medien.

Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschöpfungsstrukturen, Geschäftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt.

Darüber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.

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Product Details
Springer Gabler
3658398310 / 9783658398316
Hardback
21/06/2023
Germany
952 pages, 323 Illustrations, black and white; XV, 952 S. 323 Abb.
168 x 240 mm
KJE E-commerce: business aspects, KJS Sales & marketing
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