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Image for Smartphone Apps Im Einzelhandel: Einsatzmoglichkeiten, Praxisbeispiele & Herausforderungen
Preview with VLeBooks

Smartphone Apps Im Einzelhandel: Einsatzmoglichkeiten, Praxisbeispiele & Herausforderungen (1st Aufl 2021st edition)

Wohllebe, Atilla, Wolter, Nina
Part of the Essentials series
See all formats and editions

Mit ihren vielfaltigen Funktionalitaten und dank der hohen Verbreitung bieten Smartphone Apps zahlreiche Moglichkeiten fur den Einsatz im stationaren Einzelhandel.

Dieses essential bietet mit einem Uberblick ausgewahlter Einsatzmoglichkeiten und anhand von Praxisbeispielen einen fundierten Einstieg in das Thema.

Neben einem einleitenden Marktuberblick werden auch Nutzerpraferenzen und -typen aufgezeigt.

Die wichtigsten Herausforderungen bei Umsetzung und Betrieb werden diskutiert.

Aktuelle wissenschaftliche Erkenntnisse sowie Stimmen aus der Praxis komplettieren auf verstandliche Weise die Einsatzmoglichkeiten.

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Product Details
Springer
3658365005 / 9783658365004
eBook (Adobe Pdf)
18/01/2022
German
51 pages
Copy: 10%; print: 10%
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