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Marketing for entrepreneurs

Wolff, Jurgen
See all formats and editions

This text identifies marketing as the entire process of researching, creating, distributing and selling the product or service.

It isn't about theory and metrics; instead, it's a practical guide that starts with the basis of all marketing - the proper mindset.

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£76.44
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Product Details
Pearson Prentice Hall
0273720929 / 9780273720928
eBook (Adobe Pdf)
658.8
09/07/2009
England
English
257 pages
Copy: 10%; print: 10%
Description based on print version record.
KJH Entrepreneurship, KJS Sales & marketing
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