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Image for Advances in Business Marketing and Purchasing

Advances in Business Marketing and Purchasing - v. 6

Woodside, Arch G. (A.B. Freeman School, Tulane University, USA)(Edited by)
Part of the Advances in Business Marketing and Purchasing series
See all formats and editions

This sixth volume in the series acts as a handbook for business marketing.

Topics covered by the book include strategic management and business marketing, organizational buying in the quality revolution, and effective product decision-making in the industrial environment.

Read More
Title Unavailable: Out of Print
Product Details
JAI Press Inc.
1559387351 / 9781559387354
Hardback
658.8
01/04/1995
United Kingdom
310 pages
150 x 230 mm, 674 grams
Professional & Vocational/Postgraduate, Research & Scholarly Learn More
KJMV8 Purchasing & supply management, KJS Sales & marketing
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