Breakthrough Copywriter : A Field Guide to Eugene M. Schwartz Advertising Genius

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.

Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.

That book has been kept available only as a rare hardback gift edition.

Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker.

So we are able to bring notes of his lectures and a review of his classic text to life again.

You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend.

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