Public Affairs Techniques for Business (2nd ed)

This is an expert guide to effective public affairs in a fast-changing business environment.

Public affairs techniques enable businesses to steer a way around an imminent disaster or alert policy-makers that something must be done to minimise its effect.

Public Affairs can also help you avoid possible crises in the first place.

Furthermore, public affairs is now an essential component of any successful company's strategy for communicating effectively and protecting market share.

This Report shows in practical terms how you can counter potential threats to your business through a professionally structured and implemented public affairs campaign.

Today's successful companies recognise that in order to survive and prosper a comprehensive and disciplined approach to public affairs is no longer just a useful asset, it is an absolute necessity.