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Performance measurement of new product development teams : the case of the high-tech sector

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Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure.

It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

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Product Details
Palgrave Macmillan
0230573843 / 9780230573840
Hardback
18/12/2008
United Kingdom
English
272 p.