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Corporate Social Responsibility in the Global Business World

O.Idowu, Samuel(Edited by)Yuksel Mermod, Asli(Edited by)
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This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world.

Primarily based on real cases, it focuses on different approaches to CSR from a global perspective.

It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects.

On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level. 

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Product Details
3642376193 / 9783642376191
Hardback
658.408
12/09/2013
Germany
English
400 pages
24 cm