Gutsy Leadership

Leadership in the modern context cannot be distracted from steering the organisations that they are responsible for along the path to success, from the point of view of making useful and successful repeated journeys of realising competitive business performance on the one hand, but also the overall health and sustainability of the business has to be maintained for the long term.

Leaders will have to use balanced judgement, scientific approaches based on information and analysis of markets, competition, customer feedback etc., and also they have to use cumulative experience on what makes sense and what pleases and delights the customer.