Essentials of entrepreneurship and small business management (4th ed.)

Concise, contemporary, and practical, this is an ideal tool for the next generation of entrepreneurs!

A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look! The key features include: new sections on "Building a Business Plan," and "Putting the Business Plan to Work."; sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site; a dedicated Web site that includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.