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Image for Unternehmen und Mythos: Der unsichtbare Erfolgsfaktor
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Unternehmen und Mythos: Der unsichtbare Erfolgsfaktor (Second Edition.)

Zulauf, Silvia
See all formats and editions

Fur viele Unternehmen ist ihr Mythos-Potenzial ein blinder Fleck.

Statt ihre wertvollste Ressource einzusetzen, investieren sie viel Zeit und Geld, um kunstliche Marken-Images aufzubauen.

Oft wird dabei die eigentliche Kraftquelle zugeschuttet.

Ist der Mythos wieder freigelegt, wirkt er als Schwungrad, Navigator und Magnet zugleich.Wie entsteht ein Mythos?

Ist ein Mythos "machbar"? Lsst sich ein Mythos "managen"? Dieses Buch gibt fundierte Antworten und vermittelt eine Flle von Erkenntnissen.

Ausfhrlich vorgestellt wird die Mythos-Entwicklung anhand der Wrth-Gruppe, des Klavierbauers C.

Bechstein und der Werbeagentur Springer & Jacoby.

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£31.66
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Product Details
Gabler Verlag
3834987883 / 9783834987884
eBook (Adobe Pdf)
658.4092
16/12/2010
German
192 pages
Copy: 10%; print: 10%
KJC Business strategy
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