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Advanced brand management: building and activating a powerful brand strategy

Branding in Commerce & Marketing

Go luck yourself: 40 ways to stack the odds in your brand's favour

Advances in Chinese brand management

Advances in National Brand and Private Label Marketing: Third International Conference, 2016

Personal branding for entrepreneurs: actions and insights to build brand you, the foundation of your business

Branding That Means Business

The meaningful brand: how strong brands make more money

Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic : Objectives & Brand Marketing Strategies Empirical & Comparative Evidence Regarding to Brands in Turkish & UK Markets

The Effect of Firm Size,Brand Strategy & Strategic Objectives on Performance' : Empirical & Comparative Exidence from Turkish & EU Firms

Trade Marks, Descriptions of Origin and the Internal Market : What Lies Behind the Silhoutte?

The Impact of Brand Key Success Factors & Market Conditions on Brand Performance : Empirical & Comparative Evidence from Brand Operating in Turkish & UK Markets

The Impact of Brand Market Environment on Brand Performance & Strategic Implications : Empirical Evidence from Brands Operating in Turkish Markets

Comparative Analyses of the Perceived Brand Environments & Implications on Strategic Issues & Choice : Empirical & Comparative Evidence from Turkish & UK Brand Managers

Advances in corporate branding

Global brand strategy: world-wise marketing in the age of branding

Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands

Rivalry and group behavior among consumers and brands: comparisons in and out of the sport context

A Branded World : Adventures in Public Relations and the Creation of Superbrands

Authentic: politics and ambivalence in a brand culture

Les nouveaux défis du brand content [electronic resource] : plongez dans le marketing de l'émotion / Thomas Jamet.

Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities

Brand seduction: how neuroscience can help marketers build memorable brands

Luxe [electronic resource] : nouveaux challenges, nouveaux challengers / Jean-Noël Kapferer ; traductrice, Marie-France Pavillet.

Interrelationships and Interactions Between Brands : A Conceptual Taxonomy

Brands and Their Companies : Consumer Products and Their Manufacturers with Addresses and Phone Numbers

Services Brands' Values : Internal & External Corporate Communication Working Paper

Companies and Their Brands : Manufacturers, Their Addresses and Phone Numbers, and the Consumer Products They Produce

Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

Global brand strategy: unlocking brand potential across countries, cultures & markets

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