Understanding the Needs of Donors: The Supply Side of Charitable Giving : New Directions for Philanthropic Fundraising, Number 29

This book examines the relationships between non-profit organizations and donors.

It outlines important steps needed in order to develop successful giving-receiving or gift relationships.

It provides a framework for donors to determine comfort levels of giving and illustrates how tax changes influence giving.

It also proposes a meaningful-action paradigm to better understand why donors give, providing a useful guide for fund-raising practice and research.

It concludes with a challenge to donors to move from a "chequebook philanthropy" to a "citizenship philanthropy." This is the 29th issue of the "Jossey-Bass" series "New Directions for Philanthropic Fund-raising".