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The Marketing of Service-Dominant Logic: A Rhetorical Approach

eBook 30 Nov 2023
Publisher Palgrave Macmillan
ISBN: 9783031465109
Dewey: 658.8001
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Learning to sell sex(ism): advertising students and gender

eBook 6 Nov 2018
Publisher Palgrave Macmillan
ISBN: 9783319942803
Dewey: 659.1045522
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Social commerce: consumer behaviour in online environments

eBook 22 Feb 2019
Publisher Palgrave Macmillan
ISBN: 9783030036171
Dewey: 658.872
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The visionary package: using packaging to build effective brands

eBook 29 Oct 2004
Publisher Palgrave Macmillan
ISBN: 9780230286917
Dewey: 658.823
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Understanding consumer choice

Ebook 11 Mar 2005
Publisher Palgrave Macmillan
ISBN: 9780230510029
Dewey: 658.8342
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Focus: How to Plan Strategy and Improve Execution to Achieve Growth

eBook 2 Apr 2021
Publisher Palgrave Macmillan
ISBN: 9783030707200
Dewey: 658.4012
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Digital transformation in business and society: theory and cases

eBook 1 Jan 2020
Publisher Palgrave Macmillan
ISBN: 9783030082772
Dewey: 303.4833
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