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Social media strategy : a practical guide to social media marketing and customer engagement

The British media industries : an introduction

Brand storytelling : put customers at the heart of your brand story

Effective crisis communication : moving from crisis to opportunity

Environmental strategic communication : advocacy, persuasion, and public relations

The Complete Copywriter : Create Marketing Copy That Works

Internal communication strategy : design, develop and transform your organizational communication

Public relations management in AfricaVolume 2,: The practical, the conceptual and the empirical

Transmedia brand storytelling : immersive experiences from theory to practice

Environmental strategic communication : advocacy, persuasion, and public relations

Public relations and neoliberalism : the language practices of knowledge formation

DIY public relations : telling your story on a zero-dollar budget

A critical public relations approach to crisis communication and management : a case study of Malaysia Airlines Flight MH370 disappearance

Organizational reputation management : a strategic public relations perspective

The history of public relations in China

Public relations and the digital : professional discourse and change

Public relations and communications : from theory to practice

Strategic social media as activism : repression, resistance, rebellion, reform

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

The British Media Industries: An Introduction

Social Media Theory and Communications Practice

Crisis response advertising : insights and implications from COVID-19

Transformative Practice in Critical Media Literacy: Radical Democracy and Decolonized Pedagogy in Higher Education

Crisis Response Advertising: Insights and Implications from COVID-19

Strategic Social Media as Activism: Repression, Resistance, Rebellion, Reform

Pitch perfect: communicating with traditional and social media for scholars researchers, and academic leaders

Proximity Marketing : Converging Community, Consciousness, and Consumption

Services Marketing and Customer Relationship Management

Before Crisis : The Practice of Effective Risk Communication

Transformative Practice in Critical Media Literacy: Radical Democracy and Decolonized Pedagogy in Higher Education

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