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Market Research With Panels: Types, Surveys, Analysis, and Applications

Marketing, sales and customer management (MSC): an integrated overall B2B management approach

YouTube for business: online video marketing for any business

Winning with data in the business of sports: CRM and analytics

Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus

The long tail of tourism: holiday niches and their impact on mainstream tourism

Direct selling success

Brand page attachment: an empirical study on Facebook users' attachment to brand pages

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

Storytelling: Branding in Practice

Mobile Support in Customer Loyalty Management: An Architectural Framework

Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games

You can sell: results are rewarded, efforts aren't

The Heart of Marketing: Love Your Customers and They Will Love You Back

The sonic boom: how sound transforms the way we think, feel, and buy

GDPR: how to achieve and maintain compliance

Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

Structures and Dynamics of Autopoietic Organizations: Theory and Simulation

The Huawei way: lessons from an international tech giant on driving growth by focusing on never-ending innovation

Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen

Marketing Alternative Investments

The Complete Idiot's Guide to Branding Yourself: Tips and Techniques for Showing Who You Are and What You Can Do

Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers

Doing business in the new Latin America: keys to profit in America's next-door markets

Branding with powerful stories: the villains, victims, and heroes model

Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

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