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Image for Comment animer des focus groups de qualite ?

Comment animer des focus groups de qualite ?

Nzeka, Gilbert

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Le focus group est une methode qualitative particuliere dans la gamme des procedes de reunion de groupe qui presente plusieurs avantages.

Les focus groups vous permettent de recevoir des reponses plus diversifiees, plus nuancees et plus complexes que les sondages qui n'autorisent pas autant d'echange avec les participants.

Ils representent la technique ideale pour obtenir des opinions plus vastes.

En depit de tout, les prouesses d'un focus group sont baties en grande partie sur les aptitudes de meneur de son animateur.

Alors, comment animer des focus groups de qualite ?

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£4.96 Save 15.00%
RRP £5.84

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Product Details

Publisher/Imprint Independently Published

ISBN/Ean874334336Y / 9798743343362

FormatPaperback / softback

Published29/03/2021

Pages50 pages

Dimensions152 x 229 mm, 82 grams

ReadershipGeneral (US: Trade) Learn More

BIC JNMT Teacher training