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Strategic Brand Management

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The Persuasion Industries : The Making of Modern Britain

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Cultural strategy: using innovative ideologies to build breakthrough brands

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Understanding management: the social science foundations

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Response: the complete guide to profitable direct marketing

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The fast path to corporate growth: leveraging knowledge and technologies to new market applications

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Constructing quality: the classification of goods in markets

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Creating and Capturing Value Through Crowdsourcing

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Navigating the New Retail Landscape: A Guide for Business Leaders

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Services marketing.

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Strategic brand management.

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Strategic Brand Management

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Public health branding: applying marketing for social change

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Fundamentals of marketing.

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Inside Marketing: Practices, Ideologies, Devices

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Trade shows in the globalizing knowledge economy

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Navigating the New Retail Landscape: A Guide for Business Leaders

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Strategic Customer Management Strategizing the Sales Organization

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Understanding Management : The Social Science Foundations

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Public Health Branding : Applying marketing for social change

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The Art and Science of Marketing : Marketing for Marketing Managers

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Marketing Semiotics : Signs, Strategies, and Brand Value

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Trade Shows in the Globalizing Knowledge Economy

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Inside Marketing : Practices, Ideologies, Devices

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