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Image for Technische Innovationen - Medieninnovationen?: Herausforderungen fur Kommunikatoren, Konzepte und Nutzerforschung
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Technische Innovationen - Medieninnovationen?: Herausforderungen fur Kommunikatoren, Konzepte und Nutzerforschung (1. Aufl. 2017 edition.)

Hooffacker, Gabriele(Edited by), Wolf, Cornelia(Edited by)
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Der Band versammelt schlaglichtartig aktuelle Forschungs- und Lehrprojekte, die technische Innovationen in Journalismus, Corporate Media und strategischer Kommunikation aufgreifen.

Die Beitrage liefern Erkenntnisse zu veranderten Anforderungen an den journalistischen Arbeitsalltag und die Ausbildung, stellen innovative Darstellungsformen und Formate vor, beleuchten Trends im Lokalfernsehen, Social- und Mobile-TV sowie Herausforderungen durch Content Marketing, Innovationskommunikation und interne Unternehmenskommunikation.

Daruber hinaus werden methodische Ansatze fur neue Szenarien der Mediennutzung, etwa mobile Rezeptionssituationen, aufgezeigt.

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Product Details
Springer
3658149531 / 9783658149536
eBook (Adobe Pdf)
29/09/2016
German
307 pages
Copy: 10%; print: 10%
CBWJ Journalistic style guides, KJSP Public relations, KNTJ Press & journalism, KNTX Information technology industries
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