DIRECT MARKETING

Direct Marketingis an essential ingredient of any marketing mix. This text by Power, Balderstone and Gyles has an Australian focus and uses real-life experiences, case studies and practices to introduce readers to the processes and philosophies of direct marketing.

Key features include application snapshots, marketing dilemmas, case studies, end-of-chapter questions and real-life examples, creating a learning tool suiting students at a VET or postgraduate level.