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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response

Part of the Routledge Focus on Linguistics series
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'Advertising and Multilingual Repertoires' explores advertising from the perspective of multilingual audiences.

Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.

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Product Details
Routledge
1315392577 / 9781315392578
eBook (Adobe Pdf)
05/08/2016
England
English
89 pages
Copy: 30%; print: 30%
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