Travel and Tourism- Crm : Customer Relationship Management

This book is a series of lessons with activities for teachers covering functional skills/ Essential Skills Wales/ Core Skills Scotland Application of Number. The lessons provide a scenario where students have to engage in communication in the tourism industry.

The actual communication skills being delivered fits in with the speaking and listening requirements for this cohort of students.

It is essential that this cohort of students can work comfortably within each of these basic skill areas and can switch when required.

The contextualisation of these skills within the context of tourism motivates them to learn since they are given a purpose. The book also comes with language based smartboard activities which should also work on other platforms.

These are designed to develop the use of appropriate language with students and help to develop their communication skills.

There are also a number of powerpoint slides (and their Open office equivalents) to support colleagues in delivering learning sessions to their students.

Finally we have used a professional voice over artist to record the worksheets to enable poor readers of English to access the learning materials in this package and there is an assessment sheet template for the teacher to assess every learner. This book will save teachers hours of preparation time and enable them to deliver quality application of number learning experiences.

The author is currently working on future books for this cohort of students. sbn 9781842854976Caroline Lancaster