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Brand Managers' Perception of Their Market Environment & Implications for Strategic Branding Issues & Strategies : Empirical Evidence from UK Brand Managers

Brand Storytelling

Internal Brand Factors Driving Succesful Financial Services Brands

The Power of : Brand Communication is Business - To - Business Markets

Strategic Implications of Brand Managers Perception of Their Brand Market Environment : Empirical Evidence from Turkish Brand Managers

An Investigation into the Values Dimensions of Branding : Implications for the Charity Sector

Services Branding : The Role of Leadership During the Internal Brand Building Process in Multicultural Organisations

Consumer Pioneer Brand Awareness, Retrieval, Preference, Purchase and Response to Communication Messages : An Empirical Investigation of UK Consumers

Superbrands Poland : An Insight into 75 of Poland's Strongest Brands

Ten Sentences: Brand Values : Establishing and Using Values Effectively

Customer and Brand Manager Perspectives on Brand Relationships : A Conceptual Framework

Industrial Global Brand Leadership: a Capabilities View

The Value of Triangulation : A Case Study on Measuring Brand Success

Building a Services Brand : Stages, People and Orientations

Services Branding : Methods Organisations Use to Identify and Sustain Values

Would a Brand Smell Any Sweeter by a Corporate Name

Development : A Brand Performance Measure for Financial Services Brand

Enabling the Brand

The Effect of Brand Extension Strategies Upon Brand Image

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