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Image for Die Gruendungsfinanzierung fuer Aerzte als Kooperation von Banken und Versicherungen

Die Gruendungsfinanzierung fuer Aerzte als Kooperation von Banken und Versicherungen

Armin Zitzmann, Zitzmann
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Seit einigen Jahren fuhren enger werdende Markte und die unterschiedliche Entwicklung bei der Geldvermogensbildung zu einer Uberlappung der bisher weitgehend abgegrenzten Geschaftsbereiche von Banken und Versicherungen.

Allfinanzkonzerne, Verbundsysteme, Kooperationen und die Grundung von Versicherungsgesellschaften durch Banken sind die Reaktion auf veranderte Rahmendaten.

Die Heterogenitat des Kundenpotentials wird dabei weitgehend vernachlassigt.

Die vorliegende Arbeit versucht am Beispiel einer abgrenzbaren Nachfragerschicht Moglichkeiten und Grenzen einer Kooperation von Bank und Versicherung herauszuarbeiten.

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RRP £41.90
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Product Details
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
3631422059 / 9783631422052
Paperback
01/04/1990
Germany
German
148 x 210 mm, 360 grams
KFFK Banking, KJMV7 Sales & marketing management
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