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Die symbiotische Abhangigkeit von Filmtheaterbetreibern und Kinofilmverleihern : Moglichkeiten und Grenzen von Kooperationen unter Konkurrenten im Kinofilmgeschaft

Mobile Strategy : Marken- und Unternehmensfuhrung im Angesicht des Mobile Tsunami

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Medien- und Internetmanagement

Social Media fur KMU : Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten

Native Advertising : Digitale Werbung mit neuen Formaten

Markenpsychologie : Wie Marken wirken – Was Marken stark macht

Kommunizieren in der Krise : Nachhaltige PR-Werkzeuge fur schwierige Zeiten

Management von Multiscreen-Kampagnen : Grundlagen, Organisation, Roadmap, Checklisten

Digitaler Darwinismus : Der stille Angriff auf Ihr Geschaftsmodell und Ihre Marke. Das Think!Book

Chefsache Social Media Marketing : Wie erfolgreiche Unternehmen schon heute den Markt der Zukunft bestimmen

Digital Business Leadership : Digitale Transformation – Geschaftsmodell-Innovation – agile Organisation – Change-Management

Mobile Marketing : Grundlagen, Strategien, Instrumente

Media- und Marketingstrategien in digitalen Zeiten : Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis

Reputation Management fur CEOs : Wie Top-Manager ihren guten Ruf sichern konnen

Corporate Books : Hochwertige Instrumente der Unternehmenskommunikation

Einfuhrung in die Medienwirtschaftslehre

Frauenkarrieren in der Medienbranche : Auf was es ankommt

Online-Mediaplanung fur Einsteiger : Grundlagen, Begriffe, Arbeitsschritte und Praxisbeispiele fur B2C und B2B

Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwurdigkeit des Electronic Word-of-Mouth (EWOM)

Kunstliche Intelligenz und Marketing : Anwendung in der Anzeigenwerbung zur Werbeeffektivitat und Akzeptanz

Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienokonomie

Corporate Books : Hochwertige Instrumente der Unternehmenskommunikation

CSR und Kommunikation : Unternehmerische Verantwortung uberzeugend vermitteln

Kampagnen fuhren : Potenziale professioneller Kommunikation im digitalen Zeitalter

Konsumentenverhalten im Zeitalter der Mass Customization : Trends: Individualisierung und Nachhaltigkeit

Quick Guide Influencer Marketing : Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen

Strategisches Management von Medienunternehmen : Einfuhrung in die Medienwirtschaft mit Case-Studies

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