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Video on DVD (12 Rev ed)

Kotler, Philip

See all formats and editions

Make your classroom "newsworthy." Using today's popular newsmagazine format, students are taken on location and behind closed doors.

Each news story profiles a well-known company leading the way in its industry.

Highlighting 18 companies, including American Express, the NFL, Eaton, and Wild Planet, the issue-focused footage includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing and advertising experts.

A video guide, including synopses and discussion questions, is available.

The video library is offered on both DVD and VHS, and instructors can choose to have it shrink-wrapped with this text.

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Product Details

Publisher/Imprint Prentice Hall

ISBN/Ean0131452657 / 9780131452657

FormatDVD-ROM

Published21/07/2005

Country of PubUnited States

Dimensions56 grams

ReadershipProfessional & Vocational Learn More

BIC JNZ Study & learning skills: general