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Managing Market Share When Consumers Seek Variety

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Marketing of Energy Conservation Services to Homeowners : A Direct Response Approach

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When and What to Buy--a Nested Logit Model of Coffee Purchase

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Toolkets for User Innovation : The Design Side of Mass Customization

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The Relevance of Kahneman and Tversky's Concept of Framing to Organization Behavior

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On Optimality of Allowing Collusion

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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

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A Note on Consumer Surplus With Quality Variation

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Integrative Bargaining in a Competitive Market

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The Diffusion of new Technologies : Evidence From the Electric Utility Industry

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When and What to Buy--a Nested Logit Model of Coffee Purchase

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Experimental Evidence of Deterministic Chaos in Human Decision Making Behavior

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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

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Integrative Bargaining in a Competitive Market

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On Optimality of Allowing Collusion

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Underinvestment and Incompetence as Responses to Radical Innovation : Evidence From the Photolithographic Alignment Equipment Industry

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Technology Strategy in a Software Products Company

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Toolkets for User Innovation : The Design Side of Mass Customization

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Johnny Carson vs. the Smothers Brothers : Monolog vs. Dialog in Costly Bilateral Communications

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Transaction Cost Approach to Component Make-or-buy Decisions

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Transaction Cost Approach to Component Make-or-buy Decisions

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Market Share Rewards to Pioneering Brands : An Empirical Analysis and Strategic Implications

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Direct Assessment of Consumer Utility Functions : Von Neumann-Morgenstern Utility Theory Applied to Marketing

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A Note on Consumer Surplus With Quality Variation

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Underinvestment and Incompetence as Responses to Radical Innovation : Evidence From the Photolithographic Alignment Equipment Industry

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Technology Strategy in a Software Products Company

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A Repeat Purchase Diffusion Model : Bayesian Estimation and Control

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The Diffusion of new Technologies : Evidence From the Electric Utility Industry

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Johnny Carson vs. the Smothers Brothers : Monolog vs. Dialog in Costly Bilateral Communications

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Direct Assessment of Consumer Utility Functions : Von Neumann-Morgenstern Utility Theory Applied to Marketing

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