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Buy.ology: how everything we believe about why we buy is wrong

Free Your Mind: The New World of Manipulation and How to Resist It

Emotion by Design: Creative Leadership Lessons from a Lifetime Inside Nike

Ideation : 3

The rebel sell: why the culture can't be jammed

Thirty seconds

Buzzmarketing: get people to talk about your stuff

Strategic Advertising Management

Brand-driven innovation: strategies for development and design : required reading range module reader

How to make it in advertising

Sad men

Frenemies: the epic disruption of the advertising industry (and everything else)

The copywriter's toolkit: the complete guide to strategic advertising copy

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

Advertising and society: controversies and consequences

World media ethics: cases and commentary

World media ethics: cases and commentary

Brand-driven innovation: strategies for development and design : required reading range module reader

Plus One Traffic Wave

Advertising: concept and copy

Advertising: concept and copy

Controversies in Contemporary Advertising

Performance Measurement im Einzelhandel: Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen Einzelhandelsebene : 68

Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It

The contagious commandments: ten steps to brand bravery

You are going to buy this book.: Psychology tricks businesses use and how to spot them.

Your call is important to us: the truth about bullshit

R.E.D. marketing: the three ingredients of leading brands

Successful local broadcast sales

Branding unbound: the future of advertising, sales, and the brand experience in the wireless age

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