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Brand Vision Cards : Brand Building Tool for Visionary and Strategic Thinking

Integrated Advertising, Promotion and Marketing Communications OLP with eText, Global Edition

A Big Life in Advertising

Seducing the Subconcious - The Psychology of Emotional Influence in Advertising

Brand positioning : connecting marketing strategy and communications

The hero trap : how to win in a post-purpose market by putting people in charge

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Solvency II : Stakeholder Communications and Change

Project Stakeholder Management

HyperThinking : Creating a New Mindset for the Age of Networks

Digital sport marketing : concepts, cases and conversations

Frameworks for market strategy

Digital advertising : theory and research

Communicating corporate social responsibility in the digital era

The advertising handbook

Digital channels and social media management in luxury markets

Policymaking for citizen behavior change : a social marketing approach

Strategic advertising mechanisms : from copy strategy to iconic brands

Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText

Strategic writing : multimedia writing for public relations, advertising and more

Making a difference in marketing : the foundation of competitive advantage

Visual public relations : strategic communication beyond text

Advertising and public memory : social, cultural and historical perspectives on ghost signs

Customer relationship management : the foundation of contemporary marketing strategy

Ogilvy on advertising

Strategic Stakeholder Engagement

Law of Advertising

Instructor's CD-Rom to Accompany Contemporary Advertising

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