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Online Video Revolution : How to Reinvent and Market Your Business Using Video

What Chinese Want : Culture, Communism, and China's Modern Consumer

Depicting the Consumer of Experiential Luxury : Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate

The art of the pitch: persuasion and presentation skills that win business

The Art of the Pitch : Persuasion and Presentation Skills that Win Business

What Chinese Want : Culture, Communism, and China's Modern Consumer

Sensory Marketing

Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

The Corporate Brand

Semiotics, Marketing and Communication : Beneath the Signs, the Strategies

branding@thedigitalage

Social media and strategic communications

Marketing Identities Through Language : English and Global Imagery in French Advertising

Best inclusion practices: LGBT diversity

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

The corporate brand

Marketing identities through language: English and global imagery in French advertising

Brand medicine: the role of branding in the pharmaceutical industry

Place branding: glocal, virtual and physical identities, constructed, imagined and experienced

International place branding yearbook 2011: managing reputational risk

Performing Transversally : Reimagining Shakespeare and the Critical Future

Brand machines, sensory media and calculative culture

Advertising to children: new directions, new media

Building brand authenticity: 7 habits of iconic brands

Food Advertising: Nature, Impact and Regulation

City branding: theory and cases

Persuasive advertising: evidence-based principles

Injurious vistas the control of outdoor advertising, governance and the shaping urban experience in Britain, 1817 - 1962

Agency: Starting a Creative Firm in the Age of Digital Marketing

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