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The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors

Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Global advertising in a global culture

Collateral damage : corporatizing public schools - a threat to democracy

The Bare Bones Introduction to Integrated Marketing Communication

Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers

The Bare Bones of Advertising Print Design

The Bare Bones Introduction to Integrated Marketing Communication

Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Advertising Account Planning: New Strategies in the Digital Landscape

The Bare Bones of Advertising Print Design

The activation imperative: how to build brands and business by inspiring action

Provocateur: images of women and minorities in advertising

Global advertising in a global culture

A history of advertising: the first 300,000 years

The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Strategic copywriting: how to create effective advertising

Law & advertising: a guide to current legal issues

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

The bare bones introduction to integrated marketing communication

Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

The Consumer Insights Handbook: Unlocking Audience Research Methods

Creative Expression and the Law

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