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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Ebook 8 Apr 2009
Publisher Wiley-Blackwell
ISBN: 9780470409978
Dewey: 658.827
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£28.00
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The copywriter's toolkit: the complete guide to strategic advertising copy

Ebook 6 Jul 2012
Publisher Wiley-Blackwell
ISBN: 9781444360806
Dewey: 659.132
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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

Ebook 19 Jul 2012
Publisher Wiley-Blackwell
ISBN: 9781444360813
Dewey: 659.132
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The handbook of international advertising research

eBook 21 Jan 2014
Publisher Wiley-Blackwell
ISBN: 9781118378458
Dewey: 659.1072
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The handbook of international advertising research

Ebook 21 Jan 2014
Publisher Wiley-Blackwell
ISBN: 9781118378496
Dewey: 659.1072
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Advertising and society: controversies and consequences

eBook 26 Jun 2013
Publisher Wiley-Blackwell
ISBN: 9781118587621
Dewey: 659.1042
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World media ethics: cases and commentary

Ebook 30 May 2017
Publisher Wiley-Blackwell
ISBN: 9781118990018
Dewey: 175
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World media ethics: cases and commentary

eBook 30 May 2017
Publisher Wiley-Blackwell
ISBN: 9781118990025
Dewey: 175
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Managing corporate social responsibility: a communication approach

Ebook 26 Aug 2011
Publisher Wiley-Blackwell
ISBN: 9781118106655
Dewey: 658.408
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Beyond advertising: reaching customers through every touchpoint

eBook 5 Feb 2016
Publisher Wiley-Blackwell
ISBN: 9781119074090
Dewey: 659.1
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Casting for big ideas: a new manifesto for agency managers

Ebook 24 Sep 2003
Publisher Wiley-Blackwell
ISBN: 9780471480914
Dewey: 659.1125
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Pick Me: Breaking Into Advertising and Staying There

eBook 11 May 2007
Publisher Wiley-Blackwell
ISBN: 9780470193846
Dewey: 659.1023
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Beyond listening: learning the secret language of focus groups

Ebook 22 Apr 2002
Publisher Wiley-Blackwell
ISBN: 9780471209959
Dewey: 658.834
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And now a few laughs from our sponsor: the best of fifty years of radio commercials

Ebook 24 Oct 2002
Publisher Wiley-Blackwell
ISBN: 9780471263296
Dewey: 659.1420973
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The do-it-yourself lobotomy: open your mind to greater creative thinking

Ebook 27 Mar 2002
Publisher Wiley-Blackwell
ISBN: 9780471263753
Dewey: 658.314
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The brutal truth about Asian branding and how to break the vicious cycle

Ebook 16 Feb 2011
Publisher Wiley-Blackwell
ISBN: 9780470826492
Dewey: 658.827095
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Managing creative people: lessons in leadership for the ideas economy

Ebook 30 Apr 2008
Publisher Wiley-Blackwell
ISBN: 9780470772751
Dewey: 658.314
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Driven: inside BMW, the most admired car company in the world

Ebook 20 Apr 2004
Publisher Wiley-Blackwell
ISBN: 9780471663843
Dewey: 338.7629222
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Pick me: breaking into advertising and staying there

Ebook 3 Oct 2005
Publisher Wiley-Blackwell
ISBN: 9780471743088
Dewey: 659.1023
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Brains on fire: igniting powerful, sustainable, word of mouth movements

Ebook 21 Sep 2010
Publisher Wiley-Blackwell
ISBN: 9780470872260
Dewey: 659.13
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Media Selling: Digital, Television, Audio, Print and Cross-Platform

eBook 16 Jul 2020
Publisher Wiley-Blackwell
ISBN: 9781119477464
Dewey: 659.130688
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Ebook 5 Aug 2010
Publisher Wiley-Blackwell
ISBN: 9780470872277
Dewey: 659.13
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