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Image for Advertising in the Digital Age

Advertising in the Digital Age : Theories and Practices

Paperback / softback 22 Apr 2024
ISBN: 9781529601978
Dewey: 659.144
£28.27
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Design and Strategy : A Step-by-Step Guide

Paperback / softback 14 Dec 2022
Publisher Routledge
ISBN: 9781032122915
Dewey: 744
£33.99
RRP £39.99 Save 15%
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Essentials of Marketing : Theory and Practice for a Marketing Career

Paperback / softback 1 Sep 2022
Publisher Routledge
ISBN: 9780367773427
Dewey: 658.8
£40.79
RRP £47.99 Save 15%
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Image for Ethics in Advertising

Ethics in Advertising : Making the case for doing the right thing

Paperback / softback 9 Nov 2016
Publisher Routledge
ISBN: 9781138188990
Dewey: 174.4
£40.79
RRP £47.99 Save 15%
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Image for Social Communication in Advertising

Social Communication in Advertising : Consumption in the Mediated Marketplace

Paperback / softback 12 Jul 2018
Publisher Routledge
ISBN: 9781138094567
Dewey: 659.1042
£42.49
RRP £49.99 Save 15%
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Image for A Practical Guide to Dealing with Difficult Stakeholders

A Practical Guide to Dealing with Difficult Stakeholders

series Routledge Frontiers in Project Management
Paperback / softback 28 Jul 2015
Publisher Routledge
ISBN: 9781409407379
Dewey: 658.404
£32.29
RRP £37.99 Save 15%
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Image for Online Video Revolution

Online Video Revolution : How to Reinvent and Market Your Business Using Video

Hardback 14 Feb 2013
Publisher Palgrave Macmillan
ISBN: 9781137003072
Dewey: 658.872
£29.99
RRP £39.99 Save 25%
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Image for Integrated Advertising, Promotion, and Marketing

Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World

Paperback / softback 17 Nov 2023
Publisher Routledge India
ISBN: 9781032603100
Dewey: 658.800954
£31.44
RRP £36.99 Save 15%
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Image for Key Marketing Metrics

Key Marketing Metrics : The 50+ metrics every manager needs to know

series Financial Times Series
Paperback / softback 2 Mar 2021
ISBN: 9781292360867
Dewey: 658.83015118
£24.69
RRP £37.99 Save 35%
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Image for Social Media Strategy

Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution

Paperback / softback 20 Feb 2024
ISBN: 9781538167090
Dewey: 658.872
£29.90
RRP £46.00 Save 35%
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Image for The Advertising Handbook

The Advertising Handbook

series Media practice
Paperback / softback 6 Mar 2018
Publisher Routledge
ISBN: 9781138678835
Dewey: 659.1
£36.54
RRP £42.99
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Image for Truth, Lies, and Advertising

Truth, Lies, and Advertising : The Art of Account Planning

series Adweek Magazine Series
Hardback 16 Mar 1998
ISBN: 9780471189626
Dewey: 659.111
£29.25
RRP £39.00 Save 25%
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Image for The Consumer Insights Handbook

The Consumer Insights Handbook : Unlocking Audience Research Methods

Paperback / softback 22 Jun 2021
ISBN: 9781538145524
Dewey: 658.834
£29.25
RRP £45.00 Save 35%
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Image for Marketing Management and Communications in the Public Sector

Marketing Management and Communications in the Public Sector

series Routledge Masters in Public Management
Paperback / softback 21 Aug 2017
Publisher Routledge
ISBN: 9781138655805
Dewey: 352.748
£37.39
RRP £43.99
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Image for Why It Sells

Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

series The R&L series in mass communication
Paperback / softback 21 Sep 2007
ISBN: 9780742555457
Dewey: 659.1
£28.80
RRP £36.00
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Image for Advertising Theory

Advertising Theory

series Routledge Communication Series
Paperback / softback 1 May 2019
Publisher Routledge
ISBN: 9780815382508
Dewey: 659.101
£32.29
RRP £37.99
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Image for Integrated Marketing Communication

Integrated Marketing Communication : Creative Strategy from Idea to Implementation

Paperback / softback 22 Jun 2023
ISBN: 9781538176337
Dewey: 658.802
£32.50
RRP £50.00 Save 35%
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Image for Digital Marketing

Digital Marketing : A Practical Approach

Paperback / softback 1 Nov 2022
Publisher Routledge
ISBN: 9780367706593
Dewey: 658.872
£37.39
RRP £43.99
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Image for The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors

Paperback 16 Jul 2009
ISBN: 9780742555518
Dewey: 659.113
£38.00
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Image for New Perspectives on Critical Marketing and Consumer Society

New Perspectives on Critical Marketing and Consumer Society

Paperback / softback 1 Mar 2021
ISBN: 9781839095573
Dewey: 658.8
£35.69
RRP £41.99
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Image for Toward Fewer Images

Toward Fewer Images : The Work of Alexander Kluge

series October books
Hardback 7 Aug 2018
Publisher MIT Press
ISBN: 9780262037976
Dewey: 791.430233092
£28.50
RRP £38.00
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Image for Classic Perfume Advertising: 1920-1970

Classic Perfume Advertising: 1920-1970 : 1920-1970

Hardback 9 Aug 2007
ISBN: 9780764327414
Dewey: 741.6709042
£29.59
RRP £36.99
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Image for The Activation Imperative

The Activation Imperative : How to Build Brands and Business by Inspiring Action

Hardback 29 Nov 2016
ISBN: 9781442257047
Dewey: 659.1
£32.80
RRP £41.00
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Image for The Blueprint for Strategic Advertising

The Blueprint for Strategic Advertising : How Critical Thinking Builds Successful Campaigns

Paperback / softback 19 Jul 2016
Publisher Routledge
ISBN: 9780765646583
Dewey: 659.111
£40.79
RRP £47.99
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Image for An Autobiography

An Autobiography

series Trailblazers
Hardback 20 Feb 1997
ISBN: 9780471180029
Dewey: 659.1092
£28.49
RRP £37.99
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Image for Optimizing AdWords

Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords

Paperback / softback 4 Apr 2016
Publisher Routledge
ISBN: 9781138948587
Dewey: 658.872
£39.94
RRP £46.99
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Image for Advertising & Chinese Society

Advertising & Chinese Society : Impacts & Issues

Paperback / softback 1 Jul 2009
ISBN: 9788763002271
Dewey: 659.10420951
£34.40
RRP £43.00
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Image for Emotions, Advertising & Consumer Choice

Emotions, Advertising & Consumer Choice

Paperback / softback 1 Apr 2007
ISBN: 9788763001984
Dewey: 659.1019
£35.20
RRP £44.00
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Image for Excel 2019 for Advertising Statistics

Excel 2019 for Advertising Statistics : A Guide to Solving Practical Problems

series Excel for Statistics
Paperback / softback 3 Mar 2020
ISBN: 9783030392536
£35.99
RRP £44.99
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Image for Marketing=philosophie

Marketing=philosophie

Paperback / softback 31 Dec 1986
Publisher Peter Lang GmbH
ISBN: 9783820497007
Dewey: 658.8001
£31.04
RRP £38.80
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