Integrated Advertising, Promotion, and Marketing Communications (Sixth edition)

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

Note: This is the standalone book, if you want the book/access code order the ISBN below: 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications