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Image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective (5th ed)

Belch, George E., Belch, Michael A.
Part of the The McGraw-Hill/Irwin series in marketing series
See all formats and editions

Read More
Title Unavailable: Out of Print
Product Details
McGraw-Hill Publishing Co.
0071180265 / 9780071180269
Paperback
659.1
01/11/2000
United Kingdom
English
various pagings : ill. (chiefly col.)
28 cm
postgraduate /research & professional /undergraduate Learn More
Previous ed.: 1998.
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