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Image for Seeing is Believing: an Introduction to Visual Communication

Seeing is Believing: an Introduction to Visual Communication : An Introduction to Visual Communication (2 ed)

Berger, Arthur Asa
See all formats and editions

Seeing Is Believing uses semiological and psychological concepts to help readers gain an understanding of the way we nd meaning in visual phenomena and the way our minds process images.

These concepts are presented in a readable, fun style; numerous illustrations are offered to show how the principles discussed have been applied.

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£32.99
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Product Details
Mayfield Publishing Co ,U.S.
1559349093 / 9781559349093
Paperback / softback
302.23
17/10/1997
United States
210 pages
185 x 241 mm, 360 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More
GTC Communication studies
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