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Advertising Law and Regulation (Third edition)

Bray, Mr Oliver(Edited by)Crown, Mr Giles(Edited by)Earle, Mr Rupert(Edited by)Lloyd-Taylor, Geraint(Edited by)
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This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more.

It covers all aspects of the law as it affects advertising – from environmental claims, elections, and influencer marketing, to data protection and copywriting laws.

It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries. Given the ever-evolving nature of media channels and how we consume content – alongside changes to consumer laws in the wake of the UK’s departure from the European Union – this extensively revised 3rd edition is timely.

It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK.

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£250.75 Save 15.00%
RRP £295.00
Product Details
Bloomsbury Professional
1526515415 / 9781526515414
Hardback
343.082
22/02/2024
United Kingdom
English
984 pages
25 cm
Previous edition: 2010.