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The Choice Overload Hypothesis: Exploring Moderators and Examining the Effects of Perceived Choice Options on the Consumer Choice-Making Process in a

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Product Details
1244682667 / 9781244682665
Paperback / softback
01/09/2011
United States
190 pages, black & white illustrations
189 x 246 mm, 349 grams
General (US: Trade) Learn More