The unconventionals: how rebel companies are changing markets, hearts and minds - and how you can too

We've had our expectations turned upside down by leading brands like American Express, Converse and Waze, simply because they saw things differently.

How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. 'The Unconventionals' chronicles the amazing stories behind these solid business successes and shows how reinventing your company (or starting a new one) can be easier than you think!