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Image for The Quintessence of Strategic Management

The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business

Berger, Roland, Bickhoff, Nils, Kotler, Philip
See all formats and editions

Having read this book: You will have a basic understanding of strategy and the process of strategic management.

You will know the most important strategy tools (incl. the respective original literature) and how they interact.

You will be aware of the focal areas and considerations of strategy in practice.

You will be able to analyze and interpret business information with regard to the underlying strategic notions.

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The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9783662484890 to take you to the new version.

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Product Details
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
3642422381 / 9783642422386
Paperback / softback
658.4012
10/10/2014
Germany
133 pages, VII, 133 p.
127 x 203 mm
KJ Business & management, KJC Business strategy, KJH Entrepreneurship, KJM Management & management techniques
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