Strategic Positioning in the Oil Industry : Trends and Options

This study argues that strategic positioning plays an important role because an increase in the overall world oil supply and an intensification of competition in the industry has forced oil producers to search for new technologies in order to remain competitive in the world market.

The book highlights the changes that are occurring in the demand structure for oil, changes that will have far-reaching consequences, suggest the contributors, for producers, refiners and distributors who wish to participate in an increasingly competitive market.