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Interaktive Markenfuhrung : Der personliche Verkauf als Instrument des Markenmanagements im B2B-Geschaft

Kundenbindung Von Haushaltsstromkunden: Ermittlung Zentraler Determinanten

Beurteilung Von Markenstrategien Im Outfitbereich: Eine Empirische Analyse Auf Basis Von Erfolgsfaktoren

Marketing Fur Kunstausstellungen: Grundlagen, Erfolgsfaktoren, Handlungsempfehlungen

Erfolgsfaktoren von Markentransfers

Perspektiven der internationalen Kommunikationspolitik: Von der Standardisierung zur Integration

Produktentwicklung in Kooperation mit Anwendern: Einsatzmoglichkeiten des Internets

Netzwerkeffekte Im Medien- Und Kommunikationsmanagement: Vom Nutzen Sozialer Netze

Vertrauensbildung in Kundenbeziehungen: Ansatzpunkte zum Kundenbindungsmanagement

Vertrauen Durch Reputation Im Elektronischen Handel

Wirkungen des Produktdesigns: Analyse und Messung am Beispiel Automobildesign

Markenbewertung Bei Mergers & Acquisitions: Analyse Und Konzeption Am Beispiel Der Pharmaindustrie

Management Von Kundenfeedback: Integrative Konzeption Und Empirische Transaktionsanalyse Der Erfolgswirksamkeit

Multikanalsysteme in der Automobildistribution: Konzeptionelle Grundlagen und empirische Befunde

Preference-based-recommender-systeme: Individuelle Neuronale Praferenzmodellierung Am Beispiel Von Investmentfonds

Marken-Modelle der Praxis : Darstellung, Analyse und kritische Wurdigung

Kundenbindungsstrategien fur Business-to-Consumer-Markte : Theoretische Entwicklung und empirische Uberprufung eines methodischen Ansatzes

Der Einfluss von Bonusprogrammen auf das Kaufverhalten und die Kundenbindung von Konsumenten : Eine theoretische und empirische Analyse

Kundenbindung durch spezifische Investitionen : Determinanten der Abhangigkeit unter besonderer Berucksichtigung der wahrgenommenen Bindungswirkung versunkener Kosten

Produktivitat von Dienstleistungen : Mitwirkung und Einfluss des Kunden

Nutzenorientiertes Pricing von Messeleistungen

Herausforderung Kundenbindung

Buchungsfristigkeit bei Pauschalreisen : Einflussfaktoren und Steuerung

Erfolgsfaktoren von Markenerweiterungen

Nachfragerbundelungen als Marketinginstrument

Vertrauen in der Unternehmensberatung : Einflussfaktoren und Konsequenzen

Ruckwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde

Koordination von Marketing und Vertrieb : Determinanten, Gestaltungsdimensionen und Erfolgsauswirkungen

Branchenimages als Determinanten der Markenprofilierung

Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnis zum Einsatz von Duften

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